Just in time for Kultur i Väst (Culture in the West's) 2018 conference at the Grand Theater on August 23, audience - an anthology of art, culture and development, was completed and launched.
It showcases thirteen critical thinkers practicing though out Scandinavia and Europe who express their thoughts, concerns, and comment on the concept of audience development. There is considerable variety, thoughtful critique, honest debate, questioning, social context and observation.
Kultur i Väst shared this as an eBook within their October newsletter with a hope and humbleness that I would be interested in these issues. My first task was to find a way to translate the contents while still retaining its presentation. I hope you appreciate its content as much as I did. Great work. Thank you Kultur i Väst.
What does it means to work on audience development? Who develops in the end?
IN AUDIENCE - an anthology of art, culture and development, we have invited thirteen Swedish and international writers and asked them to share their thoughts, experiences, knowledge and views on the audience. The authors have backgrounds as artists, scientists and leaders in the cultural field. All contribute their own perspectives and helps to dilate, question, embrace and use the concept.
Why should we care about the audience?
Opinions on audience development are many. Some argue that it is a control of the artistic content. Others say that a large number of pay to a few will be able to experience jointly funded culture. Some already reaches an audience, but want more visitors. Others think that the word audience is problematic because it implies that the visitor is passive. Some arts and cultural institutions find that audience development is all about packaging and marketing lets deal with the issue, while for others it is about artistic development.