Real-time social media management for your event: capturing the buzz

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Case Study - ​Arts & Audiences 2014 - Reykjavik, Iceland

On the Ground options

Twitter curation

• Before : During : After
  (Promote Engage Measure)

Live Streaming

• Select a thread for us to follow
• Stream selected sessions
• Fibreca.mp on the road event channel
• Curated chat via IM

Social Media

• Podcasts - Capture the delegate buzz
• SnapShot photograph frpm inside your event
• Digital Media QR coded access to printed materials
• Geo location set up and monitoring
• Workshops available

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Business uses of social networks : survey June 2011

Businesses can not live on Facebook alone.

41% of UK businesses (up from 33% the previous year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group (click the image to the left to read the report)

• A year ago only 27% of companies actively devoted marketing budget to social networking, but now over two fifths say they do (34%).
  
  
• Social networking is also commanding greater budgetary attention from firms; '39% are devoting up to 20% of marketing budget to this activity.
  
  
• Most businesses (74%) agree that social networking is an essential activity for success, however, 61% believe that single channel social media campaigns will not be successful if other media are not involved.
  
  
• A majority of businesses (52%) use social networks to interact with and to inform existing, customers, virtually unchanged since 2010.

...making media matters

There appears to be a pause for thought. A realisation that online and offline marketing can influence each other. The survey suggests 52% have established satisfactory success with social networks. PCM's 'on the ground' packages are designed to engage with that audience. Your marketing works, so where do we go from here? PCM provided you with your very own fly on the wall reporting team, a roving eye and because we post and monitor social media activity in real-time it makes meaningful participation with your web following a reality and in turn extends your event's audience making good use of the investment dedicated to existing digital marketing channels and that of your clients.

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